We've all engaged in some form of sports in one way or another - be it on a leisure basis or taking it one notch up to participate in more extreme sports events such as the Spartan Race, RED-X and other marathons. However, have we ever stopped to think about how it was first introduced to the different countries it now exists in?
Steffan Fung, Managing Director of Superfit and International Spartan Race Director, shared that bringing sports events to different markets is no different from any product or service. It is just as important to consider the product market fit, partnership strategies, marketing, branding and packaging plans to suit the local interests. Here are just a few of the interesting insights he shared from his experience of bringing Spartan Race to different countries such as Japan, Hong Kong, Taiwan and Singapore. Enjoy!
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In Hong Kong,
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by Shane Yan Shiyan & Shamantha Yan Shiya
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