Lin Hui-Yi is Director and Country Head (China) of Grail Research, a firm that specialises in customised market and economic research in emerging economies.
She is also co-creator of The Poverty Line, an art/economics project which covers 29 countries over 6 continents. Previously, she formulated economic and enterprise development policies at Singapore's Ministry of Trade & Industry.
She designs customised research solutions and draws data driven strategic insights on economic, consumer and industry trends.