Sodam got her first job in Paris @ Publicis in Champs-Elysées where she worked with the team of German, Danish, British and French nationals. This early exposure to multinational environment taught her how to capture & sense the nonverbal communications of people from different cultural background.
Back to her native Korea, she started working for multinaitonal clients in 4As before moving to HK for her regional role. Then she moved to Shanghai to work for Greater China in 1998. Two years in bubbling melting pot SH before millennium marked her with a bunch of precious friends and a french fiancé.
Moving to Paris in 2000 for a wedding, she had entered in a large French Jewish family while being protestant. This amazing experiences allowed her to see the unseen and to break the general perception. Sodam is still a protestant 🙂
After 5 yrs in Paris, she moved to Singapore where she encountered the post natal depression after the birth of her 3rd child. She was recovered by seeing the therapist, the healer, the counselor and the psychologist, which allowed her to understand the different roles of these somewhat sound similar professions.
She’s also an avid believer of NVC where she learned how to observe when listening not to intreprete.
– 20 yrs in Advertising & Marketing in 4As
– Bachelor of Communication & Journalism
– Master of Communication & Advertising
Born & raised in Korea, studied in France, worked across Asia from Seoul, HK, Shanghai to Singapore as well as in Paris for multinational companies in 4As, Sodam has been helping her clients to build their brands by finding the right communication solutions.
From her regional roles, she has learned how to talk differently to the people of different cultural & ethnical background. From her marketing & advertising roles, she has learned how to listen and understand the clients of different sectors from FMCG to IT & Heavy Industry. Her clients portfolio varies from P&G, L’Oréal, Unilever, Nestlé to HP & Lucent Technology. Over the past 20 years, she has acquired the skills of most effective communications fit to each person of diverse nature & background.
Being a true world citizen, she knows how to listen and react to different social/cultural code then build the trust effortlessly from locals & expats of various nationality.
Her Coaching Style
Deep observation, Empathetic listening, Thorough probing, Sharp questions, Concrete action plans after each session, Result oriented coaching.
Her Coaching Specialty & expertise
Relationships, Communication, Career, Leadership, Strategy/Startup, Corporate
Sodam captures underlying meaning of what clients said through her innate understanding of people in general.
Different character expresses the same concern or issues in many different ways.
She listens to what is "really" said in complex context of conversation.
She is known to open up the often taciturn & unshakable top executives trained to be solid.
Her communication background enabled her to create the bonding of people often needed in M&A or team restructuring.
What inspired her to coach
How people of different background and culture can help by listening then connecting on the journey of discovery for one’s immense potential. Despite our differences, we all manage to find the common ground of hot button that touches everyone. Coaching allows me also to look at my own concern with different perspective as an outsider.